PRIVACY POLICY
Last updated on October 1, 2024
Potloc Inc. (“Potloc,” “we,” “us,” or “our”) is committed to safeguarding your personal information and ensuring transparency about how we collect, use, and share data. This Privacy Policy (“Policy”) describes how we process personal information when you use Yunite.io, a feature and product fully owned and operated by Potloc Inc., including all subdomains and mobile applications (the “Website”). This Policy applies to the processing of personal information when:
You access and use Yunite.io;
You participate in surveys conducted through our platform;
Your personal information is shared with us by our clients or affiliates (e.g., if a client provides us with a Custom Audience to conduct targeted surveys);
You communicate with us or agree to receive emails from us.
By using Yunite.io, you acknowledge that your personal information will be processed in accordance with this Policy. If you do not agree, please discontinue the use of our services.
1. Collection and Use of Personal Information
We collect personal information for multiple purposes, categorized as follows:
Survey Information
| Categories | Examples | Purposes | Legal Basis |
|---|---|---|---|
| Contact Information | First name, email, phone number | Conducting surveys, providing incentives, and fraud prevention | Consent & Legitimate Interest |
| Eligibility Information | Age, gender, location, marital status, occupation, household income | Market research, generating industry reports, improving services | Legitimate Interest |
| Survey Answers | Responses to surveys, which may include sensitive information | Analyzing trends, providing reports to clients (in de-identified format) | Consent & Legitimate Interest |
Community Member Information
| Categories | Examples | Purposes | Legal Basis |
| Contact & Professional Information | Job title, employer, industry, employment status, seniority | Matching relevant surveys with community members | Consent |
| Fraud Prevention & Quality Assurance | Identity verification, response validation | Ensuring survey data integrity | Legitimate Interest |
Marketing and Analytics
| Categories | Examples | Purposes | Legal Basis |
| Marketing Preferences | Email, phone, communication preferences | Sending newsletters, promotional materials | Consent |
| Usage Data | Website visits, clicks, language preferences | Improving user experience, personalized content | Consent & Legitimate Interest |
| Advertising Data | Hashed email for third-party ads | Custom audience creation, retargeting | Consent (opt-in required) |
Incentive Payments
| Categories | Examples | Purposes | Legal Basis |
| Payment Processing | Contact details, incentive amount, currency | Processing payments securely through third-party providers | Contract Performance |
| Fraud Prevention | Transaction verification | Preventing fraudulent incentive claims | Legitimate Interest |
2. Data Sharing & Third Parties
We share your data with third parties only where necessary:
| Third Party | Purpose |
| Clients | Market research & survey insights (de-identified data) |
| Advertising Platforms | Creating Custom Audiences for retargeting (hashed data) |
| Service Providers | Hosting, analytics, email marketing, payment processing |
| Regulatory Authorities | Compliance with legal requirements |
| Affiliates | Business operations & research collaboration |
Opt-Out of Data Sharing: If you do not want your data shared for marketing purposes, you can opt out here.
3. Use of Tracking Technologies & CDP (Customer Data Platform)
We use third-party marketing automation tools and CDP services to analyze and enhance user engagement, including:
Website tracking (user behavior, page visits, clicks);
Email interactions (open rates, link clicks);
Attribution tracking (identifying traffic sources).
You can opt out of tracking via our Cookie Preferences page.
4. Your Rights & Choices
Under GDPR (EU/EEA Users)
Access & Rectification: Request access or corrections to your data.
Erasure: Request deletion of personal data.
Data Portability: Receive a copy of your data.
Withdraw Consent: Opt out of processing where consent is required.
To exercise these rights, contact [email protected].
Under CCPA (California Users)
Right to Know: Request details on data collection.
Right to Opt Out: Prevent the sale or sharing of data.
Right to Delete: Request data deletion.
Do Not Sell or Share My Personal Data
5. Data Transfers & Security
Your data may be processed in Canada, the United States, or France. We implement security measures, including:
Data encryption for secure transfers;
Access controls for personal data;
Compliance with Standard Contractual Clauses (SCCs) for cross-border transfers.
6. Retention Periods
Survey & Marketing Data: Retained for up to 3 years from last engagement.
Incentive Payment Records: Retained per tax & compliance obligations.
7. Contact & Complaints
If you have questions or concerns, contact:
Privacy Officer: [email protected]
EU Representative: Potloc France, 63 Rue Sainte-Anne, Paris, 75002
UK Representative: Rickert Services Ltd UK, PO Box 1487, Peterborough PE1 9XX
8. Updates to this Policy
We may update this Privacy Policy periodically. Changes will be posted here. Continued use of Yunite.io constitutes acceptance of any updates.
About
Potloc Inc. (“Potloc”, “we”, “us” or “our”) is committed to the privacy and security of your personal information. This Privacy Policy (the “Policy”) explains the privacy practices of Potloc which apply to the processing activities of Potloc as controller in respect of personal information (i) collected by us when you use the website located at https://yunite.io which is owned and operated by Potloc, and includes all subdomains and apps, present and future (the “Website”), including through your participation in surveys (as defined below), (ii) provided to us by our clients and affiliates in order to enable us to reach out to you (e.g., a client may give us their custom audiences in order to enable us to conduct a survey targeted to people who clicked on the ad of that client), and (iii) when you communicate with us by any means or agree to receive emails from us. This Privacy Policy explains how we use any personal information we collect about you (“Panelist”, ”you” or “your”) when you join our Yunite powered by Potloc panel (“Panel”), take part in surveys, or use the Panelists website or other Yunite powered by Potloc mobile applications.
For the avoidance of doubt, this Policy does not apply to the general practices and processing of personal information by third parties who do not process personal information on behalf of Potloc, including but not limited to (i) our clients if (and to the extent that) we act for them as their processor and, more generally, (ii) the editors/providers of any third-party websites or goods/services (“Third-Party Website” or “Third-Party Service”) that you elect to access/utilize through the Website or via a link from the Website. While we attempt to work only for clients – and facilitate access or link only to those Third-Party Websites or Services – that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those editors/providers of Third-Party Websites or Third-Party Services. We encourage you to carefully review the privacy policies of the editors/providers of any Third-Party Website you access or Third-Party Service you use.
Additional definitions may be made throughout this Policy, but they will be recognizable as they will be capitalized, bolded, and in quotation marks. Additional definitions may also be found in the Terms of Use (the “TOU”), and will have the same meaning in this Policy as they do there. The definitions found in this Policy shall also apply to the TOU. The Policy should be read in conjunction with the TOU, as both these documents govern your use of the Website.
If you have any questions, concerns or comments about our treatment of your personal information or this Policy, please contact our Privacy Officer and our Data Protection Officer appointed under the GDPR at [email protected] or at 5420 Saint-Laurent Street, Suite 300, Montreal, Quebec, H2T 1S1, Canada. Our representative in the European Union is Potloc France, which can be contacted at 63 Rue Sainte-Anne, Paris, 75002, France. Our representative in the United Kingdom is Rickert Services Ltd UK which can be contacted at PO Box 1487 Peterborough PE1 9XX United Kingdom or via email at [email protected].
